Digital Marketing

We Help Great Companies Grow Their Revenues Online With SEO, PPC, Web Design & Digital Marketing

More Traffic, More Leads & Higher ROI…That’s What We Do!

SEARCH ENGINE OPTIMIZATION

Search engine optimization requires a specific set of skills that not everyone has. Apart from mastering the ability to understand Google’s search engine algorithm, you need to understand the needs of your customer to build a successful SEO strategy.

While PPC advertising may drive more revenue and social media marketing may be more imperative for your image, SEO needs to be the base of your online presence. SEO is also the most cost-effective digital marketing service that provides an impressive return on investment.

The click-through rate of the number one organic position on Google is over 35%. This dramatically drops to 13% if you’re in the second position. To put this in perspective, your competitor is going to get significantly more leads from ranking just one position higher, let alone if you’re not even ranking on page 1 at all.

We are a top-rated, results-driven SEO company in Canada that utilizes our expertise in building solutions to increase your brand’s visibility and successfully engages your visitors. Our ultimate goal is to build a platform that enables your brand’s long-term success.

CONTENT MARKETING

Wouldn’t you like to be viewed as an authoritative source of information? The main purpose of content marketing is to distribute valuable content that will attract and retain a clearly-defined audience. The four main reasons that companies need content are risk mitigation, lead generation, lead nurturing and lead scoring.

Reading into the customer’s mind helps to deliver a better product and engages them at all stages of the customer buying journey. With the creation of buyer persona, content can be catered to your ideal customer’s interest.

With our expertise in research and our knowledge on the latest trends, we are able to reach out to a wide audience with the most appealing and informative content. There are a variety of content types we provide including blog posts, eBooks, templates, whitepapers, reports, infographics and videos.

We create content that we know will engage your target audience. We design content based on the audience’s proven interest in it, increasing the content sharing possibilities. Our team of experts is capable of building a content strategy that will deliver the maximum impact.

SOCIAL MEDIA MARKETING

Your potential customers are more social media savvy than ever before. This means that they need to be constantly engaged and to be provided the most relevant information in order to maintain your brand’s visibility and popularity.

When we begin or continue with your social media presence, we learn who your company’s target market is, what the best way is to encourage interaction and where to find them. We build a community around your profiles in order to increase your brand awareness and provider-customer intercommunication.

After a period of time, we will scale what social media networks are working and what ones aren’t. In this process, we may suggest another social site or simply put our efforts into the platforms that are working for your company.

Social media marketing requires a strategic approach to engage your customer base and for ad campaigns on networks such as LinkedIn and Facebook. Being a specialized social media agency, we are experts at executing social media campaigns and delivering impressive results to all our clients. We focus on targeted advertising that ensures your social media campaigns will be seen by customers who are interested in your product and/or service—making the most of your investment.

EMAIL MARKETING

Email marketing keeps your prospects aware that your company exists and that it should be their number one choice for the particular product or service your company is offering.

The key aspect of email marketing is the concept of segmentation. When we develop an email marketing series, this is the first thing that we do in order to develop personal and customizable messages for your targeted audience.

The desired action of the email marketing campaign also needs to be determined. Are you trying to convert the prospect into a client? Are you using it as a client nurturing tool? Or, are you looking to sell your products? Whichever intention you may have, Edkent Media has the expertise to reach your goals. And with the use of marketing automation, the process couldn’t be simpler to understand and use.

There is no guess work in email marketing. We are able to track who opened your email, which links were clicked and how many recipients unsubscribed. This allows our A/B testing to have comparable data that can be learned from and improved upon.

PAY PER CLICK

PPC, also known as paid search advertising, works hand in hand with SEO in order to generate leads for your company.

The general concept behind PPC is that it lets you reach your targeted audience quicker by specifying who will see your ads, either by entering specific keywords or demographic characteristics, and you only pay when someone performs an action on your ad.

PPC campaigns are harder to manage then they may seem. We’ve seen numerous brands that suffer from poorly managed campaigns and that are essentially throwing their investment away. Does this sound familiar to what your business has previously experienced?

Our PPC experts are experienced in not only building an effective campaign strategy, but also ensuring that the performance is optimized at all times during the campaign period. We ensure that the relevant metrics of conversion and click-through rates are constantly monitored and that the marketing costs are always controlled.

MEASUREMENT AND TRACKING

Measuring and tracking is the difference between hoping for results and actually getting a return on your digital marketing investment.

There are hundreds of statistics, numbers and analytical combinations that could provide insight into your customer’s behaviour, but not every metric is suited to your digital marketing plan. The main three categories, listed below, include universally applicable metrics to judge your digital marketing success.

Traffic

 Number of new visitors vs. number of return visitors
 Traffic by sources or channels

Conversions
 Cost per conversion
 Click-through rates

Revenue
 Cost per acquisition
 Return on investment (real and projected)

WEB DESIGN & DEVELOPMENT

A well-built website will generate better customer traffic and an enhanced user interface will increase conversion that will generate new business at a rapid rate. Your company’s online success often rests on the design of your website. This is because if customers come across your website and aren’t impressed with they saw, they will close the site as quickly as they opened it.

A visually appealing website is not going to convert visitors into customers. That is why we pay attention to design elements on the sites we create in order to maximize its lead generation capabilities. Our ability to align elements of website design with the marketing goals of your company has benefited our clients greatly. We bring our expertise in crafting online forms and landing pages to help deliver impressive results to our clients.

We ensure that our websites are responsive on desktop and mobile. We optimize loading speed to guarantee that your website is running at its maximum capacity.

Our websites are designed specifically for your company based on competition analysis and for the user engagement of the customers.

REPUTATION MANAGEMENT

Your business may be suffering from a poor reputation online and you may not even be unaware of the fact that it’s happening.

A company’s online reputation plays a vital role in the influence of its customers and the brand’s ability to generate revenue. Unfortunately, online reputation is often neglected. With our expertise in online reputation management, you can successfully manoeuvre past any concerns and start to become more relatable to your customers.

It is said that 66% of global consumers trust online reviews from strangers when making purchasing decisions. It doesn’t matter if you’re a carpet cleaner, a painter, a dentist or a plastic surgeon. What people say about your business online has become the most important reflection of your company’s reliability, quality and skill.

Your online reputation investment will return vast profits from the new customers you will be attracting. Once you have developed an outstanding online reputation, your company will get to reap the benefit of pricing power. It’s time to start making online reputation your company’s priority.

More Traffic, More Leads & Higher ROI…That’s What We Do!